Herff Jones
Do you kow this brand? Maybe not, though chances are good that you rented a graduation gown or bought a class ring from Herff Jones. But as Herff shifted from school spirit supplier to educational partner, they needed a stronger, more contemporary message.
The “Creating a Climate of Achievement” concept and white paper series resonated so well, they’re still being used years later (and picked up an Ace Award, too).
