Molex - Brand

Here’s how to change a Fortune 500 global brand from commodified supplier to empathic, innovative problem solver.

The “Creating Connections for Life” concept came alive through industry stories and programmatic advertising and refreshed brand guidelines – all tied to an incredibly content-rich landing page (I created many of those assets as well). An award winner that pulled in above-benchmark CTR and 40+M impressions in its first quarter.