Sparton

What makes for great SQLs in the rarified world of low volume, highly regulated military manufacturing? I worked closely with Sparton – the company behind the U.S. Navy’s sonobuoys and missiles– to find out. These insights, along with research-validated pain points, informed content-driven email nurture campaigns and digital advertising. The result: 7,409 vetted leads over three years, $152M in qualified sales opportunity, and a 144% higher close rate.