Metrasens
Here’s the client that taught me what a “shiv” is. Shivs (knives, razors) and other contraband are a major security threat because they can get past traditional screeners. I helped the target audiences (prisons, hospitals, stadiums) understand Metrasens’ more effective but complex technology – ferromagnetic detection (FMD). Multi-channel, cross-funnel content generated more quality leads and positioned Metrasens as a leading voice in the growing FMD space.